Sunflower Copenhagen Fall 2024 Collection


Tournesol's take on '80s trends was influenced by the two New York poles of that decade: punk and power. On paper, Richard Hell and Gordon Gekko might make strange bedfellows, but their dress codes blended well in the Danish brand's fall collection, shown on the runway in Paris and shown at Vogue Runway in Copenhagen . The pinstripes coexisted beautifully with the real jeans coated in silver metal. Ties were back, coats were longer, and a reversible shearling vest topped a classic pantsuit.

Bling, flash, logos… they are tired, says Ulrik Pedersen. “Men would like to dress up, men are ready to look stylish again.” To appeal to a generation of men who have never worn suits before, he continued, “you also need movement, maybe you need to work with more technical fabrics that contain a kind of stretch, because I don't think we're at a place where young people want to be like their dads; you have to play with the look. That's Tournesol's style, actually, and they delivered on it with a collection that falls somewhere between traditional and bad (i.e. good).



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