Beyoncé is the gift that keeps on giving. Between the Renaissance world tour, tour film release Renaissance: a film by Beyoncé, and now a brand revealed, the Beyhive couldn't catch their breath. Fans knew something was coming, but details weren't shared until Bey posted an Instagram teasing on February 7. The singer revealed that her hair care brand, Cécred, was on the way with a message titled “Hair is sacred.” The promotional video shows a series of home movies projected onto a white sheet showing clips of a young Beyoncé with her mother Tina Knowles, as well as a photo of Bey strolling through her mother's old hair salon, “Headliners », in Houston in the 90s. “Obviously I grew up in my mom’s hair salon,” Beyoncé can be heard saying in a video shared on Cécred’s official Instagram captioned: “the rumors are true.”
Launching February 20 via CécredOn the brand's website, early teasers for the brand show photos of women shampooing and styling their hair, suggesting that shower and styling products will be available, although the brand has yet to share any information on what will be proposed. From what we can gather from the videos, the line can accommodate a diverse range of hair textures and curl types. There's healthy competition in the hair care market, but Beyoncé's hair is such an admired aspect of her celebrity that we're sure everyone is curious to get a glimpse of her beauty secrets.