Kith launch record label with new track from Cam’ron and Swizz Beatz


Kith entered the music business. On Tuesday (February 6), the streetwear brand's founder and CEO, Ronnie Fleg, launched Kith Records and, in his first act as head of A&R for the new label, commissioned its first single. “Last Stop,” a three-minute hookless sample from Cam'ron produced by Swizz Beatz, is available now. According to a press release, the song “serves as the soundtrack to [Kith’s] Spring 2024 Collection”, which will go on sale Friday February 9 on the company's website.

“Last Stop” is accompanied by a music video in which Cam, lost in a headphone reverie on the train, wakes up alone in a sun-drenched subway car filled with Venus and Fleur roses and proceeds to deliver the full track with his characteristic boldness. Watch the music video above and stream the song alone below.



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