Taylor Swift performs during the opening night of her The Eras tour at Soldier Field in Chicago on June 2, 2023.
Chicago Tribune |
…Ready for this?
Taylor Swift's Eras Tour film has found its way to Disney+. The concert film will arrive on the platform on March 15. Disney CEO Bob Iger announced this Wednesday during the company's earnings conference call.
“Taylor’s Version” of the film will be available exclusively on the streaming service as part of its subscription. Disney noted that this version would feature the concert in its entirety plus five additional songs not from the original theatrical or digital release, including “Cardigan”.
Iger called Swift a “creative genius” and “a true cultural phenomenon” during the call.
Financial terms of the licensing agreement were not immediately available. Disney likely faced a bidding war for the pop star's latest filmed concert, following the explosion in popularity of her tour.
Swift has previously worked with Apple Music, Netflix and Disney to release filmed versions of his concerts and documentary projects.
Swift shocked the theater world last year when she announced she would bring a concert film to theaters in partnership with a theater chain. AMC. The film generated more than $92 million in ticket sales during its domestic opening weekend, the second-largest debut for a film released in October.
In the excitement, theaters designed special popcorn buckets, boutique cocktails and even set up friendship bracelet making tables for Swift fans, recreating a must-see experience of attending the concerts in direct.
In total, Swift's film grossed over $180 million at the domestic box office and over $261.6 million worldwide. This worldwide figure beats the previous record for Michael Jackson's concert documentary, “This Is It”, set in 2009.
The concert film became available on demand on December 13, the singer's 34th birthday, with a rental fee of $19.89, the year she was born. There is currently no data available on revenue generated from digital rentals.
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