The 1975 Cover ‘Now Is the Hour’ for ‘The New Look’ Soundtrack

The song was made famous by Bing Crosby in the 1940s.

The 1975 have shared a meditative new single, “Now Is the Hour.” The piano ballad is a cover of an early 20th century song with Maori origins made famous by Bing Crosby in 1947 and later sung by Frank Sinatra. It will appear on the soundtrack of the Apple TV+ series The new lookproduced by Jack Antonoff.

“Now Is the Hour” is the second single to emerge from the soundtrack following Florence + the Machine’s cover of Vera Lynn’s 1941 song “White Cliffs of Dover,” released in January. The collection marks the first release from Antonoff's new label, Shadow of the City, which will fall under the Dirty Hit label. Lana Del Rey, Nick Cave, Perfume Genius and Antonoff's own band Bleachers also appear, each covering mid-century classics adapted for the series.


The new look premieres February 14 and follows the true stories of how designers Christian Dior, Coco Chanel and their contemporaries navigated World War II while living, working and pioneering modern fashion in Paris at the time. Ben Mendelsohn will play Dior while Juliette Binoche will play Chanel. Maisie Williams, Glenn Close, John Malkovich, Emily Mortimer and Claes Bang complete the cast.

The 1975 have released their latest LP, Being funny in a foreign languagein 2022. Last year, the band announced a hiatus following the end of their Still…At Their Very Best tour.

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