Veronica Beard Fall 2024 Ready-to-Wear Collection


The Jane Birkin effect is real. The beloved actress inspired the most culturally pop handbag in history, the Hermès Birkin, and there's no denying that her iconic casual style was instrumental in defining the '70s look Her death last year sparked a contemporary reevaluation of her sartorial contributions on TikTok. There are currently over 13,000 posts tagged #JaneBirkin in the app, which have collectively racked up 374.7 million views.

Although Veronica Swanson Beard and Veronica Miele Beard aren't on TikTok (good for them!), they are on the same page as those who use the app. Their pre-fall range was inspired by their 70s muses, with Birkin headlining. “She is the hero of our collection,” said Miele Beard, while her sister-in-law added: “We were all attached to these classic pieces that she always made her own, the cornerstones of a wardrobe that are important when we get dressed every day. day.”

Veronica Beard is the kind of American fashion company that exemplifies what it means to create a good old wardrobe staple. It's all on display in this lookbook with barn jackets made from soft wool and cut to be worn as both jackets or mini dresses, buttery leather pieces, perfect denim washes over jeans and shirts, and some air-spun alpaca. knitted. A tapestry print offered in both chiffon and covered in sheer sequins added a '70s bohemian touch, but the stars of the season are a cashmere blazer and a fluffy shearling jacket, both of which are part of a new premium priced assortment within the brand's existing range. double.

Also new, here are the first Veronica Beard handbags. Instead of staying in New York, the Veronicas decamped to Los Angeles to host a launch party for the new category. Their goal is to get their customers to carry their bags as much as Brikin did. “These things are meant to be doorsaid Miele Beard.



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