JW PEI Cofounder Talks Fave New Products & Wishes For The Lunar New Year

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It's time to celebrate the Year of the Dragon with a deep dive into one of our favorite AAPI brands: JW PEI. Lunar New Year is February 10, and with the growing success of JW PEI, we thought it was the perfect time to interview one of the co-founders, Stephanie Li, of the celebrity-loved brand.

First of all, when we say celebrity crushes, we mean celebrities are obsessed with them. Since its creation in 2018 by Li and her husband, Yang Pei, it has been spotted in the arms of celebrities such as Hailey Bieber, Gigi and Bella Hadid, Emily Ratajkowski, Anne Hathaway and many more. Most recently, Selena Gomez paired her embellished Gabbi bag with her Giorgio Armani Privé dress at the Golden Globes.

We are very proud of ourselves for achieving such celebrity loyalty. It is thanks to this that our brand and our styles are recognized throughout the world.

Stephanie Li, co-founder of JW PEI

But the brand has also captured the hearts of editors, street style stars and fashion enthusiasts around the world. The viral crossbody and top-handle bags are truly designed for every fashion lover, as the vegan handbags – made from recycled plastic – start at the unbeatable price of $39. Ideally, the Lunar New Year coincides with JW PEI's Valentine's Day promotion. So for a limited time, you can score 15% off select styles — like Selena Gomez's $129 Gabbi bag — with the code 24AMOUR15. Lunar New Year is even better. So scroll ahead to grab your own JW PEI bag and hear from Li.


What does the Lunar New Year mean to you?

“It’s a time for reflection, family and celebration of our heritage. As an AAPI brand, we embrace the cultural richness of the Year of the Dragon. Hopefully we can incorporate some elements of the Lunar New Year in our creations which resonate with the festive spirit.

Are there any particular styles you would recommend for Lunar New Year outings?

“We love our crystal bags and we offer them in two red styles, perfect for Lunar New Year: the mini abacus bag and our signature Gabby bag (which is also Selena Gomez’s favorite!)”

Are there any new bags you're particularly excited about?

“We are delighted to unveil the Maren bag, which reflects the warmth and love of Valentine's Day. It is a true embodiment of elegance and romance! The heart-shaped silhouette features a stunning crystal design in a beautiful shade of pink. It captures the essence of JW PEI's commitment to chic and timeless fashion.

“If you're looking for a more classic style, we also just launched two shoulder bags: the Jana And Harlee bagboth perfect for everyday looks.

Is there a message you would like to send to JW PEI shoppers in the new year?

“Yes! To all JW PEI fans, we sincerely wish a joyful and prosperous New Year. Thank you for being part of our journey. May the New Year bring you happiness, good health and the opportunity to express your unique style at through our collections.

How would you like to see JW PEI grow in 2024?

“In 2024, we are continuing our development in the footwear sector and plan to launch a complete ready-to-wear line. We have also explored a pop-up or even permanent storefront in SoHo NYC, through which we will be able to offer a new and exciting experience to our community.


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