For several weeks, billionaires have been sniping at each other on social media after a debate over diversity, equity and inclusion initiatives devolved into petty name-calling – mostly, if not solely, from Elon Musk.
Musk has so far called Cuba “racist,” “liar,” “puppet,” and “unbearable tool,” among other descriptions.
On Friday evening, Cuban launched a more subtle attack on Musk. This time, at one of Musk's babies, Tesla, and on Threads, no less.
After a Threads user urged Cuban to “stick to Elon” by posting a photo of himself in a Rivian, an electric vehicle competitor, Cuban responded that he owns a Tesla and a Kia.
But he said he preferred the latter.
“I actually own a Tesla Plaid and a Kia EV,” he wrote. “I drive the Kia almost exclusively.”
Cuban told Business Insider in an email that his Kia EV6 offers a better driving experience than his Model X Plaid.
“Greater range. More precise remaining miles. Miles less affected by cold. Higher above the ground,” he wrote. “Tesla has more comprehensive software, but the Kia is easier to drive.”
That's a pretty bold stance, considering Tesla says the better-spec 2024 Plaid X model goes up to 326 miles between charges. The Kia EV6 is said to travel up to 310 miles.
However, impacts to electric vehicle performance in cold weather are real concerns, and not all electric vehicles are built the same.
Recurrenta used electric vehicle research firm, found that the 2022 Kia EV6 maintained 93% of its EPA range while operating at 32 degrees Fahrenheit, while the Tesla Model was 48% of its original EPA range.
A Tesla spokesperson did not respond to a request for comment outside of business hours.
To be clear, these are just one driver's thoughts, but BI also favored the Kia EV6 over the Tesla Model Y in 2022.
Cuban also wasn't one hundred percent sure if his Tesla was a Model S or X. The billionaire has quite an extensive car collection. (He replied “I think so” when asked if he had a Model X Plaid.)
It's hard to say what Musk thinks of this vaccine. He did not respond to a request for comment. But Kia seems to be happy.
“Kia agrees!” James Bell, corporate communications manager at Kia America, told BI.