For a designer, presenting their collection during New York Fashion Week can be a dream come true. But while editors, influencers and fans admire the finished production, marveling at the stunning looks that cascade down the runways, what we don't see are the months of preparation it took to make it all come together. accomplished. Honestly, maybe it's because preparing for a fashion show isn't always pretty, affordable, or easy — it's like the antithesis of the glamor we see most often.
Breaking that facade is exactly why Bach Mai, a New York-based designer and 2023 CFDA Award nominee, decided to start tracking his journey on Instagram with a “Road to the Runway” series.
In the first video, from 32 Days After the Show, we see Mai talking to the camera about what happens before the show. “Officially, I'm freaking out,” he admits in the video. “We have practically no clothes or fabrics, and I don’t know how I’m going to pay for all of this either.”
According to a recent report from GQ Samuel Hine, some designers, including Peter Do and Hilary Taymour of Collina Strada, say fashion shows can cost $300,000 to $500,000 at a minimum. This is why so many designers work with sponsors to offset production. For Mai, who didn't share exact production costs, financing is certainly part of the stressful equation.
“People are so excited about shows and runway shows, but I don’t think people really understand the amount of work and resources it takes to make it happen,” the designer said. Teen Vogue on the phone after an evening of fittings. He explains that showing his version of preparing for Fashion Week is about showcasing all the work and time — from manufacturing to sewing to mistakes — especially for people who want to work in the industry. “When we were [about] a month without a show and it seemed like there was still a lot to do, it's very stressful. So I thought, you know what? We should share this with people. Because in many cases, that’s how it is for many designers. »