Bear1Boss shares new project SUPER BOSS!

Bear1Boss, a fervent fan of the hyper-colored energy of Atlanta rap, is back with GREAT BOSS!his first new project of 2024. The 11-track cassette follows a prolific 2023 that saw Bear release four full-length projects: Explode!, ACt & Bear1Beezy (made with fellow Atlantean UnoTheActivist), Little spicy sauceAnd Ice cream guru.

Alongside the tape, Bear shared the music video for “Conscious,” a collaboration with SoFaygo, another Atlanta artist signed to Travis Scott's Cactus Jack label. The visuals depict the two rappers in a blocky, pastel-colored bathhouse — something about the colors and style of the video gives me a very strong “millennial-targeted YouTube ad for a bidet accessory” vibe.

Also featured on GREAT BOSS! are D3rt and GEN F profile JELEEL!. Watch the music video for “Conscious” below, followed by Apple Music and Spotify streams of GREAT BOSS!.

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