Anonymous Content and Spanish company Morena Films, behind box office hits “Cell 211” and Champions, have named former Studiocanal executive Beatriz Campos as chief executive of their film and television production company based in Spain, Anonymous Content España.
Campos will oversee the company's day-to-day operations working closely with David Davoli, international president of Anonymous Content, and Pilar Benito, CEO of Morena Films, Anonymous Content and Morena Films announced Monday. Launched in May 2023, Anonymous Content España aims to develop and produce premium Spanish projects for a global market.
It's easy to say, but several factors work in his favor and will now be made easier by the appointment of Campos. As film and television producers still battle a fiercely competitive market and skyrocketing production costs, companies are looking for partners beyond national markets, a structure epitomized by Anonymous Content España. Anonymous can also help Morena gain access to American stars, which could make their productions stand out in the crowd.
ACE titles will reach 570 million Spanish speakers worldwide, a factor that could explain how Spanish projects, often genre thrillers, like Morena's own revenge action film, “Below Zero,” top the charts. Netflix and Prime Video rankings. Currently, four of the five most-watched non-English films on Netflix were made in Spain.
As revenue streams decline internationally, producers now work closely with sales agents and international television distributors to secure financing for titles, with early sales serving as credit facility security. Here, Campos can bring extensive, invaluable and uncommon experience, having held his last position at Studiocanal, owned by the Canal Plus group, one of the largest film and television companies in Europe, as vice-president. Senior President of Global Sales and Production Finance.
In this role, Anonymous and Morena said on Monday, Campos was responsible for supporting Studiocanal's many in-house production companies across Europe, as well as driving sales and production financing for television productions such as the award-winning series of a Daytime Emmy Award for “The Adventures of Paddington,” whose third season was launched at Mipcom.
One of Europe's best-known TV sales executives, while working at Studiocanal, Campos secured financing for 'All These Things We Never Said' (Canal+ / Lionsgate+), 'Dos Vidas' (RTVE) , “La Promesa” (“The Vow”, RTVE), and “War of the Worlds” (Canal+/Disney/MGM+) seasons 2 and 3. She sold a Mexican remake of the French Canal+ series “L’Effondrement” at ViX.
A bold change in the daily series, “La Promesa”, produced by Studiocanal and Spanish company Bambú Producciones, allowing for significantly higher production levels, was so successful on RTVE that it helped increase its market share overall last year. “I believe the most important factor in the success of any business is the quality of the person running it,” said David Davoli, Global President of Anonymous Content.
He added: “Beatriz, whom I have known for many years, shares the values and virtues that exemplify excellent leadership and is appreciated by her peers in the international community. We are convinced that with Beatriz at the helm of this adventure in Spain and with the help of our partners at Morena Films, success is just within reach.
“We are really excited to have Beatriz leading this new business,” said Benito de Morena. “His experience and knowledge of the international film and television landscape are not easy to find in our market and will enable him to develop, finance and produce ambitious projects with the power to cross borders and connect audiences around the world.”
“I am beyond excited to join David and Pilar and the entire talented team at Anonymous and Morena Films, two companies that I deeply admire for being exceptional storytellers with an impressive track record of producing high-end and repulsive projects the limits,” Campos said. “After a wonderful journey at Studiocanal, I am delighted to use my experience to build and deliver dynamic, compelling and ambitious stories that will resonate beyond borders. I couldn't ask for better partners as I embark on this new chapter.
Before joining Studiocanal as VP of Sales, Campos was Sales Director at Endemol Shine Group. She began her career at ITV Global Entertainment, where she spent years managing finished product and format sales for Spain, Portugal and the Middle East.