In recent years, vintage Donna Karan New York was in high demand on resale sites as young people seek to recreate the elegance of '90s Manhattan style. But the label itself, launched in 1984, hasn't seen many updates since. its 2016 sale — until recently, when it announced an official name change with the unveiling of a spring 2024 “In Women We Trust” campaign.
“It’s a powerful representation of eight iconic women who embody the past, present and future of Donna Karan,” the brand said in a press release. The images, photographed by Annie Leibovitz, featured Cindy Crawford, Linda Evangelista, Amber Valletta, Shalom Harlow, Carolyn Murphy, Imaan Hammam, Karlie Kloss and Liya Kebede.
The eponymous designer herself didn't participate in the reintroduction, but the clothes pay homage to her heritage: Donna Karan New York's in-house designers combed through “thousands of archival looks and vintage details” during of the creation of the new “system”. of dressing” for today’s women (paying homage to Karan’s “Seven Easy Pieces” capsule wardrobe). “[Donna Karan] introduced a new style of power dressing, which celebrated women and their bodies. That was his sweet spot, and it still is,” Crawford says.
The Spring 2024 collection is available now on the brand's website and includes new versions of iconic items like lightweight blazers, cotton dress shirts, bodysuits and sleeveless draped dresses.