Lyft expands Women+ Connect safety feature nationwide


Lyft's commitment to protecting women and non-binary riders will be tested nationwide today (February 13), as the app announces the expansion of its Women+ Connect security feature to users across the country.

Women+ Connect is an optional setting for women and non-binary drivers that instructs the app to prioritize matches with women and non-binary drivers. It was designed in collaboration with the Human Rights Campaign, the sexual assault prevention campaign It's on usthe National Association of Women in Law Enforcement (NAWLEE) and the National Sheriffs' Association Traffic Safety Committee.

Lyft first launched the gender-specific security preference in September, announcing a limited release in Chicago, Phoenix, San Diego, San Francisco and San Jose. The Women+ Connect feature will now be available to even more Lyft users across the country, including major cities like New York, Los Angeles, Washington DC, Miami, Las Vegas and Dallas.

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Since its initial release, more than 7 million eligible riders have activated the feature, Lyft reports. More than half of eligible women and non-binary drivers are also enrolled in Women+ Connect, and the company reports that these drivers keep the feature enabled for 99% of their driving time. Lyft claims to have the highest driver satisfaction rate of any feature they have launched to date.

Lyft's introduction of Women+ Connect and other safety tools such as Smart Trip Check-in and location sharing, respond to calls for additional security from pilots and riders.

“Lyft is rolling out an inclusive product at a time when so many companies are hesitant to explicitly include transgender and non-binary people,” Jay Brown, chief of staff at the Human Rights Campaign, wrote at the time of Women+ Connect’s release. “Women+ Connect was intentionally designed to improve ridesharing for women and non-binary riders. When ridesharing is better for these people, it's better for everyone, and at HRC, we support it.”

To sign up for Women+ Connect, visit the app security tools hosted in Account Settings. Runners may also be prompted to see a pop-up when opening the app: simply select “Count me in” to use Women+ Connect.



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